Panee was started by Neha who is the head designer. Neha has previously worked under various reputed brands before she started working on her own. Ever since she has been working relentlessly towards making her label different yet contemporary.
She got her diploma in fashion designing from International Insititute of Fashion Technology(IIFT) wherein she was awarded Student of the Year for two consecutive years. She was awarded first prize for her creation based on the culture of Uttarakhand while she was in college.